Starbucks BCG Matrix

Introduction

In its simplest form, the Starbucks BCG matrix shows the percentage of one company's products and services compared to the whole market share. By analyzing this type of matrix, we can tell a lot about the health of a specific industry and see which firms have the most potential.

It is based on the premise that, over time, the biggest companies in any given industry will continue to grow at a greater rate than the rest of the market.

It is important to learn because it helps you understand the competitive landscape of your chosen industry and help you predict what the future holds for the companies in your industry.

So. let's get dive into this ocean of information about BCG matrix Starbucks.

Background of Starbucks

Starbucks is a coffee chain headquartered in Seattle, Washington, United States. It was founded by three partners in 1971 when they purchased the first store in Seattle.

They wanted to create a business that would allow them to make a living while also helping to improve the world around them. The company started with a single store in Seattle, Washington.

Today, Starbucks has more than 28,000 stores worldwide. As of September 2017, Starbucks had over 29,000 employees. In 2018, the company had sales of over $11 billion.

Bcg Matrix of Starbucks

Dogs

This category contains items with poor growth potential or a small market share. When looking at Starbucks through the lens of the Starbucks BCG matrix, the Number 5 brand strategic business unit is considered a dog. There has been a decline in this market sector during the previous five years. The company's key business segment likewise suffers from negative earnings.

BCG analysis shows that Starbucks' strategic business unit for synthetic fiber goods is a hound. As a consequence of the downturn in the market for such items, Starbucks has been losing money for the previous three years. It has a market share of less than 5% as well. Starbucks should consider selling this important division to avoid incurring any additional losses.

According to the Starbucks BCG matrix, Starbucks' artificially flavoring goods strategic business unit is a dog to be avoided. These items were recently introduced to expect this market sector to increase shortly.

Stars

For Starbucks' food division, which accounts for more than a quarter of the firm's overall sales, the spotlight has been on the corporation. As part of its strategy to quadruple its food sales by 2021, the firm is ramping up its food development efforts and trying new menu items. 

Cash Cows

As a matter of fact, Starbucks' coffee industry is unquestionably their CASH COW. Coffee has been the firm's primary source of revenue since its start, and its growth has helped the company achieve sufficient capital performance throughout the years.

In addition to competing with the likes of Barista, Cafe Coffee Day, Costa Coffee, and others, the brand has been able to cultivate a dedicated following of consumers.

The company's whole coffee-drinking experience sets it apart from the competition. Since the company's founding in 1971, Starbucks has been a significant force in the evolution of how people drink and engage with coffee.

Question Mark

Most Starbucks merchandise is truly unique and seasonally and typically sells out in days. Customers take satisfaction in possessing Starbucks' goods because of the brand's unique and deluxe reputation.

Expensive, hard-to-find items are in high demand, and some e-commerce firms operate only to resale and transport them to international customers.

However, the apparel and general retail market is still a fair distance from Starbucks. In light of this, Starbucks' products belong in the question mark section.

Starbucks Marketing Strategy - The 4 P's

Starbucks BCG matrix has an important link to the Starbucks marketing strategy. The 4P's play a huge role in the Starbucks marketing strategy.

Place

Nearly a third of the world's population lives in nations where Starbucks has a presence. There were around 5000 Starbucks franchises in operation at the time. The United States has the most outlets.

Anything you need to know about the art of coffee brewing can be found on Starbucks' well-designed website. This includes data on everything from the types of coffee available to the finest tools and machines to the best ways to prepare coffee.

The whole Starbucks menu, shop selections, locations, specialty stores, customer advantages and rewards, and so on may be found on the official website.

Product

Starbucks is the world's most popular coffee franchise. There is just no comparison when it comes to the many goods that Starbucks has to offer. Despite Starbucks' focus on coffee, the company has expanded its product offerings to include a wide range of other goods and services to appeal to consumers.

Starbucks Evenings locations provide wine, beer, and small plates and the usual selection of hot and cold sandwiches, prepared foods, and beverages. Some grocery shops sell Starbucks-branded ice cream, coffee, and cold coffee beverages in sealed bottles.

Price

Outclass technology, extensive selection, and exceptional customer service all help offset Starbucks' higher price. The business began with a limited selection at a few locations to entice consumers who were put off by the high pricing of its products.

At grocery shops, packaged items are also offered at a lower price and are accessible to everybody. This shows that Starbucks uses competitive price and relative pricing methods in its business model. 

Promotion

Since the company's beginnings, Starbucks has maintained its position as a household name. Starbucks employs a variety of mediums, such as the internet, television, print advertisements, and more, to spread the word about its brand. When it comes to customer service, perks, and donating to charity, Starbucks never slacks off, even if it has a vast consumer base. 

Later on, Starbucks used its logo as a marketing tool to promote its brand. Starbucks is also known for its consistent branding and advertising.

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Conclusion

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References

https://www.mbaskool.com/marketing-mix/services/17140-starbucks.html

https://www.marketingstrategy.com/marketing-strategy-studies/starbucks-marketing-strategy-its-genius/

https://heartofcodes.com/bcg-matrix-of-starbucks/

https://www.case48.com/bcg-case/11867-Starbucks