Sony Mission and Vision Statement Analysis

Introduction

Sony is a famous multinational company established in 1946 and is headquartered in Minato, Tokyo. Sony is majorly known in entertainment, gaming, and consumer electronics. The company also provides banking financial, insurance, credit finance, and network service. Most companies struggle to maintain their position in one sector, while Sony has held its position in the market for a long. It is known for trust, durability, and difference. Sony as a brand has come up with a number of other products which are known for their superior performance, competitive ability, and are different as in innovative in their approach. The largest and most profitable business is its PlayStation Game and Network Services, which contributes about 25% of the total revenues and 40% of its profits.

The company's mission and vision statement have been a push factor in maintaining the market and industrial position of the business. The vision statements lay out the goals the company should achieve. Both mission and vision statements work together to maintain their essential purpose in business.

Mission Statement

Sony's mission statement is "To be a company that inspires and fulfills your curiosity. Our unlimited passion for technology, content, services, and relentless pursuit of innovation drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can." The statement clearly shows that the company prioritizes the customer.

Here are the characteristics of Sony’s mission statement.

Improving Lives

In the mission statement, Sony states its ambition to design features to the customer's satisfaction. Sony is aware of the importance of its products to its customers: This is why Sony constantly improves its development consistently.

Goes Beyond Expectation

Sony goes the extra mile to commit to supporting innovation that results in quality and better products. Through different designs, it has promised to better experience for customers and better linkage for companies. Sony has never been a company that takes shortcuts. From the minute a product is developed, Sony requires it to go through rigorous testing and evaluation procedures that last for months on end. Its commitment to quality assurance is one of its greatest strengths.

Delivers in Entertainment

Sony never disappoints when it comes to entertainment. Through Sony’s new technology, it has shown its passion for continuing to be the best. The force is directly related to the above characteristics.

Vision Statement

Sony's vision statement is "Our vision is to use our passion for technology, content, and services to deliver kando, in ways that only Sony can." the statement is all about kando. A specific concept of Sony that reflects on linkage creation.

Below are components related to the vision statement;

Exploiting Passion

Sony’s vision first component focuses on strengths that Sony must exploit. The technology passion, services, and content ensure the operation running in a firm: This reflects what pushes them to be consistent in producing quality products for their customers. Innovation and creativity are the top strengths of Sony. They have created products that have changed the industry, such as the Walkman and PlayStation. In recent years, they have introduced the Aibo robotic dog that can fetch a ball or help with chores.

Delivering the Kando

For Sony, kando represents the emotional connection of every individual involved in the company. The vision statement emphasizes this aspect, for it is critical for the operation and processes of the company.

Sony’s Way

In the last component, Sony shows what it does, and its brand is uniqueness: This reflects its passion for delivering kando. And most of all, what defines them as a quality designer company.

Core Value

Sony's core values are "dream and curiosity, diversity, integrity and sincerity and sustainability." the values push the company to focus and achieve the goal set.

Below is the core value of Sony;

Dream and curiosity
Diversity
Integrity and sincerity
Sustainability

Diversity and sustainability are two of the core values found in every business’s Mission and Vision statement; Sony is no exception. Sony believes in innovation, as shown in the first two values. Sony understands the importance of acting responsibly and in an ethical manner. The company recognizes that it can maintain and sustain its reputation with these core values followed.

Sony Mission and Vision Statement Analysis Mind Map

A mind map is given in the following way to comprehensively analyze the Sony mission and vision statement analysis for our readers. In the mission and vision statement, the increase in innovation and quality leads to customer satisfaction. And this strengthens the delivery of kando. The mind mapping for Sony’s mission and vision statement is as follows:

Figure 1 Sony mission and vision statement analysis Mind Mapping

Key Takeaways

This mission and vision statement analysis shows that Sony is one of the most committed businesses around the globe. The company’s aim is to use unlimited passion for technology, content, services, and relentless pursuit of innovation to deliver ground-breaking products and entertainment for its valued customers. They have created products that have changed the industry, such as the Walkman and PlayStation. In recent years, they have introduced the Aibo robotic dog that can fetch a ball or help with chores. Not only this, Sony produces television and films too. From the minute a product is developed, Sony requires it to go through rigorous testing and evaluation procedures that last for months on end. Its commitment to quality assurance is one of its greatest strengths.Sony results continue to improve and it appears the company is performing well under Yoshida’s leadership.

Clearly, to some extent, the vision lacks fundamental objectives and fails to specify what makes Sony prosper in the financial aspect. But despite that, it is recommendable to focus on customer needs and client satisfaction. And this makes Sony a leading company in innovation, leaving no room for the competitors. Both mission and vision statements relate to the company's purpose and are communicated first. Together with help share the company's purpose and lay down the objectives and goals.

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