Business Analysis

Amazon Mission and Vision Statement Analysis

A comprehensive analysis of Amazon's Winning Corporate Statements

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Amazon Inc. is a global electronic commerce company with a head office in Seattle, Washington. Founded in 1994 by Jeff Bezos, the company began as a digital bookstore, later branching into consumer electronics, artificial intelligence, e-commerce, and cloud computing.

Within a decade of its incorporation, it has become a powerhouse that offers diverse products to its customers. Amazon combines two familiar faces: the limitless ambition of a dot-com pioneer and the undeniable expertise of a brick-and-mortar giant. This powerful alliance makes it one of our time's most prolific retailers, with a current market cap of approximately $1.264 Trillion.

Compared to immediate rivals like Wal-Mart or Fred Meyer, Amazon makes an effort to maintain affordability and customer friendliness. Thus, they constantly review systems, structures, and processes to reduce costs and improve service. In addition, their success also revolves around the well-formulated corporate statements.

Mission Statement

Amazon's mission statement outlines the company's purpose in serving consumers through brick-and-mortar plus online stores. It also empathizes with convenience, price, and selection. The following components give a deeper insight into the current mission statement's factors.


We cannot refute that Amazon is packed wall to wall with millions of products that you can buy with a single click. Throughout the years, the brand has grown more prominent and more popular. They have introduced multiple landmark services and products such as the Kindle, Amazon Prime, one-click ordering, and Amazon Web Services. 

In short, Amazon is a virtual, one-stop shopping store that allows online customers to purchase any product imaginable without ever having to leave their homes. 


It is a relief that Amazon is committed to low prices for customers. The company focuses on the long term, even when these decisions go against short-term gains. With its high customer satisfaction ratings, excellent shipping time (average two days), and competitive prices on most products, Amazon offers an affordable way to shop online.

Wide Selection

You can find everything from books to dresses, furniture, and baby products on Amazon. Amazon is a phenomenon. The world's largest online store is also the global biggest online retailer of digital products and cloud storage provider. Most exciting, customers can find items they need quickly and easily on Amazon.

Vision Statement

Amazon's vision statement sensitizes the company's objective to be the continent's most customer-centric brand offering a wide selection of products at affordable prices. This statement forms the basis of every strategy and decision made by Amazon. It also outlines its goals for customer satisfaction and continues to follow that vision to make it possible through the following aspects.

Global Presence

As an international e-commerce brand, Amazon runs in 13 nations. Some of the brand's specific sites focus on clients from the United Kingdom, the US, Canada, France, China, Australia, India, Italy, Ireland, Spain, Mexico, and Japan. Furthermore, they offer shipment services to over 100 countries across the globe. 

Customer-centric Traits 

Everything Amazon does is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. These principles enable the brand to develop an incredible reputation in its market space. The impressive global presence and growing customer base depict a company eager to meet its objectives through customer satisfaction. 

We cannot miss out that Amazon also diversifies its products and services. This venture provides additional eCommerce opportunities and other informational products.

Core Values

Amazon corporate statements are not just empty words written on the wall. They embody the company's core values and guide employees every working day. The core values elements mentioned below testify to the brand's commitment to its business processes. 

Drive Deep

In the highly competitive eCommerce world, Amazon has successfully dominated areas that others failed. The retail giant uses AWS to store customer information & associate patterns vital for business growth. Moreover, by listening to clients' needs, they manage to meet their expectations and offer an optimum experience. 

Other defining areas that separate them from the rest include increasing selection, lowering prices, speeding delivery, and inventing new technology. 

Earn Trust

Trust is such a big feat that Amazon has accomplished with ease. After all, its universal appeal and familiarity have earned it a special place in the hearts and minds of consumers worldwide. They're no stranger to being on top, especially after being classified as America's Most Valuable Retailer in 2020.


Amazon has been a dominant presence not just in the e-commerce scene but also in the retail world. With its direct approach to business, Amazon has claimed a spot for itself in—and beyond—online retail.

Customer Obsession

Amazon aspires to be the company that best serves its customers by putting them first and caring for them like owners.

Employ and Nurture the Best Talent

It is never an easy task to attract and retain top talent in recent times. Amazon is aggressively attacking this by learning from their mistakes and the successes of others to include a growing list of top-tier companies in their search for talent. Additionally, Amazon does not only focus on looking for experts on specific topics. Instead, they prioritize hiring candidates who continue to learn, grow and deliver results. 

Aim for High Standards

Amazon has set the bar high by implementing loads of programs and systems to help with their processes. Even with stiff competition in the industry, the brand has catapulted to unimaginable levels in the last couple of years.

Think Big

While the outside world is rife with opinions about Amazon, here's what the inside world knows to be true: Amazon was a simple idea that turned into one of the biggest companies in the world. Decades later, the brand has frequently introduced new products and services unique to the industry with its ambitious nature. Jeff Bezos, the founder of Amazon, strives to make his company a "Day One" organization at all times. This means Amazon is always thinking of new ideas to improve its services and provide the best product possible to its customers.

Strong Backbone

It is not every day that you see a company at the forefront of innovation and technology. In logistics, Amazon prospers in making the consumers want. With the wide range of products and services they provide to business-to-consumer (B2C) or business-to-business (B2B) clients, they've become one of the world's largest e-commerce companies. It's not just merely a question of what sells best on Amazon but how they can get better and be on point more often. Their success attributes to their chain effect and a strong foundation from the founders who believe in Jeff's Rule.

Amazon Mission and Vision Statement Analysis Mind Map

Mind maps increase creativity and functionality through visual nature. It is certainly possible to introduce this method in analysis. Mind maps help businesses straightforwardly analyze core aspects. In this case, the map indicates Amazon's key elements surrounding the company's successful corporate statements. 

Key Takeaway

 Amazon's current market presence is an enormous accomplishment for a company that opened its virtual doors when the internet was difficult to access. Through it all, they have leap-frogged traditional retail giants, currently struggling to match the pace. As the company celebrates almost three decades of existence, they take pride in several things. More importantly, the superior e-commerce technology helps Amazon prove its worth by giving customers what they want efficiently and promptly. Through these strategies, Amazon has managed to continuously reinvent, satisfy customers and improve its way of doing business.

Amazon INC report gives an in-depth analysis of the company's corporate statements. This piece aims to define critical purposes, values ​​, and goals that govern every action and decision in the organization. A mind map helps dissect the entire process briefly and straight to the point.

 Download Report in PDF 

It is possible to get lost in a sea of data with current information overload. However, PDF Agile mapping software can help you grab your customer's attention and get more conversions. Users find it easy to collect valuable data like parcel IDs or permit numbers at affordable rates with a user-friendly interface.


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